The media when it first made an impact on the world, was a tool used for two major causes – advertising and broadcasting news. Entertainment slowly followed in pursuit, because entrepreneurs saw it as a way to pull in the masses using the same technique media had when it came to news and advertising. There was a time when the radio was solely one’s source of fun and amusement, with talk shows and music making it first out into the world as the primary go-to medium. People depended on it not just for news, but to while away time doing something they loved – tuning in to music.
The business of using the media to expel information, is not exactly a clean-cut scenario. Everyday running news on channels, isn’t all that it is hyped up to be with a lot of it held back from the public for fear of a reaction that they think they’ve foreseen. At the end of the day, people have to be able to handle the truth, but the media has a way of masking this to make it less impactful on them.
Children are glued to their television sets day in and day out, watching mindless programs that aren’t really helping them multiply gray matter, but rather depleting it. Parents and adults should encourage kids to watch educational matter, things that will help them build upon their knowledge about what is going on in the world, about history that has packed itself into our pasts that is worth looking back on and remembering. In this section we explore in detail the impact of media on children, and how this century more than any other, has made quite an impression on them.
Media Impact on Children
When advertisers sit around their round
You want to imitate an action sequence just because your favorite action hero looked ‘cool’ doing it. You want to wear the LBD just because you are a fan of Coco Chanel. You want to wear the shade of nail polish Lady Gaga wears for that frantic gaga look. You want to sport your favorite actors’ hairstyles and you want to walk like those ramp models do. You want to do everything that people from the glamor world do, you want to be like your favorite celebrity. Just like them, even you want to be in the news. Any publicity is good publicity, you begin to feel.
Your role models are people that the media exposes you to. You want to be someone, but not yourself! And now you say media does not influence you! Oh come on, it surely does! Mass media does affect the way in which masses think and act. It influences their behavior both positively and negatively. The positive effects are surely celebrated by one and all. But the negative effects are not conducive to a healthy society. Here, we will try to understand how media influences us negatively.
Media’s Negative Influence
When you try to imitate your role models from the glamor industry, do you give a thought to whether you are doing right or wrong? It is often seen that young girls and boys imitate celebrities blindly. The impact of media is such that the wrong, the controversial, and the bad is more talked about. Sometimes, little things are blown out of proportion thus changing the way they are perceived by the audience. Media highlights controversies and scandals in the lives of celebrities. The masses fall for this being-in-the-news and end up imitating celebrities without much thought. Those at a vulnerable age, especially children and
That’s what media is capable of. It can influence society both positively and negatively. While it can lead to blind imitation, it can also serve as a source of inspiration. Overexposure to media can cause information overload, but its right use leads to a global exchange of information. Wrong choices may have a negative impact on society, especially on children and teenagers. However, if used wisely, media proves to be a boon. It gives us a platform to voice our opinions on social and political issues. Owing to its reach and ease of access, it increases general awareness. It is the best source of information, entertainment, and inspiration. It provides us with effective means of communication, making the world a smaller place. Advanced technology has only multiplied its effects. In this Buzzle article, we talk about how media affects us positively.
Exposure to the different forms of media leads to an increased awareness about what’s happening around the world. Newspapers, web portals, and modern-day mobile apps that serve us news feeds, lead to a speedy spread of information. The latest in every field, be it entertainment, sports, or any other, news about major events across the globe, and information about what’s new, what’s trending, what’s in, and what’s out, reaches us within minutes, thanks to media. It makes us aware of the changing social or political scenario in not just our country, but the entire world. The changing economy, speculations about a rise or fall in the prices of goods, predictions about the growth or decline in jobs, and statistical studies in various other fields can help us plan for the future. An expected dip or rise in temperature, snow or rainfall, and harsh weather conditions are reported through weather forecasts in the news media. In case of
What is it about media consolidation that sparks such enormous debates everywhere? Why is it that, when media mogul Rupert Murdoch expressed his interest in buying the Los Angeles Times and the Chicago Tribune, it sparked such a controversy? Do we live in an age where media oligopoly runs rampant without any check? Does “freedom of press” still exist, or is the voice of the press muffled by the buyouts by large media companies?
What is Media Consolidation?
Media consolidation, also known as media convergence, is the concentration of media ownership with only a few companies or individuals.Once a country which had fifty major media companies in 1983, America now, has only nine important multinational media conglomerates, some of which include Walt Disney, Time Warner, Comcast, News Corp., CBS and Viacom.
There is an explosion of media consolidation since Congress passed the Telecommunications Act of 1996, thus FCC to review its media ownership rules every two years. Although this was done to encourage fairness and accuracy, instead it led to increasing buyouts.
As if this were not enough, the Federal Communications Commission (FCC) seems to be pushing for more consolidation. In its latest proposal, the FCC proposes to allow a large corporation in the top 20 media markets to own a major newspaper, two television stations, up to eight radio stations and provide Internet service. This proposal is strikingly similar to the proposal by FCC in 2009, which both the Congress and the courts overturned. But, somehow, FCC as well as global media houses seem to be pushing for this rampant media consolidation.
This oligopolistic or monopolistic control in the market has raised many important questions, primary among which is whether these large media houses would be able to serve public interest adequately. This Buzzle article presents some pros and cons of media consolidation that
To understand what the mean world syndrome is and how it gets jibed with our perception of the world we live in, we first need to discuss cultivation theory. Cultivation theory was put forth by Professor George Gerbner, dean of the Annenberg School of Communications at the University of Pennsylvania. Gerbner explains television as the originator of the cultivation theory. All of his assumptions are based on people’s perceptions and ideas that are developed as a result of television viewing.
Understanding the Parent Concept of Mean World Syndrome
You ask an adult if he believes in the existence of fairies, ogres, evil witches, etc., and he will be quick to repudiate them as fairy tale concepts, even when as a kid, he thought them as real or living. Our belief or attitude is largely influenced by story telling, and this is possibly why we all have, in some point of time in our lives, believed in the existence of fairy tale characters. This is exactly what happens with television.
Television is a significant source of amusement in our lives, and the media messages that we allow ourselves to be exposed to do not necessarily paint the world in a positive light. Murder, violence, rape, torture, etc., are portrayed as everyday happenings on the television. Likewise, television also normalizes notions concerning minorities, gender roles, stereotypes, etc.
Negative Norms at Work
These portrayals form our norms, which act as our guide to the society or, at large, the world we live in. These norms that are established as a result of heavy television viewing, thus cultivate attitudes in the viewers, which are in accord with the ones presented on television, thereby affecting our perception about the everyday world.
Heavy viewers (people who spend more time watching television) are prone to think of the world as a
Censorship is the control of the influx of information and ideas in a society. Both democratic and non-democratic countries use it. With the explosion of communication technology, it has become all-pervasive. There is a dispute as to whether censorship is good or bad. It is applicable to programs on television, plays, movies, printed books, print magazines, video games and everything on the Internet.
Examples of Censorship
One of the very first incidents of censorship in movies took place in Hollywood in the year 1934, when a nude scene was snipped off from the film ‘Tarzan and His Mate’, as it violated the moral code back then. Even today films follow the modern MPAA (Motion Picture Association of America) code for censorship. During the 1950s, Elvis Presley appeared in one of the famous TV programs only to be shot by the camera till his torso; as his world-famous pelvic movements were deemed vulgar. Again during the 1950s, the Scientific American magazine published an article on thermonuclear fusion which was censored by the United States Atomic Energy Commission. The printed copies of the magazine were found and burnt as it contained classified information. During both World War I and World War II strict military censorship was laid on the freedom of press. A similar kind of censorship was also laid in India during the State of Emergency period in the 1980s. With the introduction of television and Internet, many important developments have taken place in the field of censorship around the world. A number of countries like Syria, Australia, Cuba, UAE, Yemen, Pakistan and Burma have censored the Internet. China has imposed stringent censorship regulations. A military censor was also laid on the freedom of press and Internet in Egypt lately. To protest against Internet censorship through PIPA (PROTECT IP Act) and SOPA
The ‘Pepsi Challenge’ marketing campaign is an example of convenience sampling. It is held in public places like shopping malls, and people are asked to participate in it without discrimination of any sorts. Such campaigns help gain initial primary data regarding the product.
In statistical analysis, ‘sampling’ means collecting samples, i.e., data from a subset of a statistical population. The findings from such a survey are extrapolated to represent the characteristics and preferences of the entire population. A statistical population refers to that entire group of people, animals, plants, things, places, etc., about which we are interested to gain understandings and insights. Based on the method of collecting data, sampling is classified into probability and non-probability sampling. Convenience sampling is a non-probability sampling method.
Depending on the goal it strives to attain, a research is classified into quantitative or qualitative. Convenience sampling uses qualitative research. In qualitative research, we strive to understand why certain quantities are preferred or a particular decision is made. In this article, we look into the details of convenience sampling.
Convenience sampling is a type of sampling technique used in surveys in which samples of data are collected from those people who are readily available for study. It is also known as accidental, grab, or opportunity sampling.
When conducting a research on a certain topic, in convenience sampling, you ask questions to those people who are easily accessible to you, instead of conducting the study on a huge number and a variety of people. A convenience sample cannot be considered as a representation of data that is gathered exhaustively from all the possible sources. It is also not selected from sources that are carefully or scientifically chosen.
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